As part of their launch in the US, Uniqlo came to Razorfish for guidance. The ask was to develop a new digital experience that would complement their existing ecosystem, and maintain their brand positioning as a technology company, rather than a clothing retailer. My team's concept went through many iterations – always focusing on Uniqlo's beliefs in functionality, technology, and fun – and we eventually settled on a calculator app. Complete with coupons, fun facts, and eclectic images and gifs, our calculator was anything but ordinary.
I was responsible for the comps of the app itself, and the design of our final presentation, as well as contributing to conversations across disciplines - including media, strategy, and project management.