This app was developed as part of the 2013 GOOD Hackathon. Various designers, developers and thinkers were challenged to come up with a new way of interfacing with our energy culture in twenty four hours. RecycleThis was developed to address the confusion that comes when faced with a choice between recycling or trash, and the disparities between the recycling regulations of different cities and counties.
The interface is very straight forward. You take a picture of an object you are wondering about. Using GPS and image recognition software, the app with identify if you can or cannot recycle in your location. I developed the app from wireframes to complete mocks in under 7 hours, with the help of my two teammates.
Establish a new nonpartisan youth voting initiative at MICA and abroad.
2 art students
5,000 dollars raised
547 people registered
311 absentee ballot apps sent
133 vinyl arrows installed
61 followers on twitter
3 debate watch parties thrown
1 interview on NPR
1 BIG election day party
Partner: Aviva Paley
Faculty advisor: Jennifer Cole Philips
Ambassadorship: Andrew Goodman Foundation, Vote Everywhere Project
Awarded: Certificate for Civil Engagement, Hidden Heroes Award Ceremony
Featured: WYPR with Tom Hall
MICA administration, office of events, student activities, graphic design, print lab, liberal arts department, communications.
Designing an entire voting initiative from the ground up was no simple task. It took a lot of all-nighters, constant multitasking, volunteer organizing, community partnerships, and many many cups of coffee. While it was by far the most exhausting project I’ve ever worked on, it was also the most rewarding. Working collaboratively was a wonderful experience, and kept me motivated and excited. The feedback we got from our peers, our school, and outside partners was overwhelmingly positive, and the recognition we received in a few short months was outstanding.
I created a fundraising video to explain our campaign, our message, and our goals for this election. The video served as our promotional piece on our website and fundraising site on indiegogo.com. In a little over two weeks, we sucessfully raised over $3500. The video was created from vector storyboards, and was a combination of live film and animation.
Our interview on the Maryland Morning show was featured on WYPR’s website, and the podcast can be listened to at www.wypr.org/podcast/11-5-12-getting-out-youth-vote
Collect and display 50 type specimens from American sports tickets.
The goal of this assignment was to document and display a series of 50 type specimens. I chose to collect 50 U.S. sports tickets from basketball, baseball, and football. I displayed them chronologically within their respective sport, including a timeline of major events, and commentary on the style of type on each ticket. I bound the book as a hardcover accordion, emphasizing the continuity between tickets. The book measures 5” x 5,” and was printed on Mohawk Superfine. When expanded, it stretches 28.3 feet.
Package beer for the five boroughs.
For this packaging project, I created the new brand “Metropolitan,” a beer for the five boroughs. This project offered the unique opportunity to design a five-pack held within a custom container. I was inspired by both the newspaper culture in New York and the city skyline, and I tried to combine these two themes. The stacked type references skyscrapers, transforming the bottles into individual buildings and the container into the full city skyline. The black and white, in addition to the rule lines seen on the necks of the bottles and the old english script logo, echoes newspapers. The container is shaped like a trapezoid and is meant to feel like architecture. Stacked next to each other on a store shelf, they would form a continuous city skyline.
Showcase experimental dance on the web with an internal video library.
Misnomer and I began working together in the spring of 2011 on a new website with mobile version. As an experimental dance theater, they had many requirements stretching across multiple audiences. They had a great deal of press and media, both photos and video, they wanted everything sharable across all major social networks, and they needed a customized calendar that would account for their many different activities, like shows, tours, classes, private performances, and lectures. The mobile version of the site is much more condensed, and serves as a media player and introduction to the work Misnomer is currently doing. This project gave me the chance to work in depth with a client, as well as providing me with my first mobile design experience.
Package vitamins to appeal to a college audience using color and copywriting.
The concept for “plus” arose from the idea of a supplement as an additive to what you have inherently within your body. From that, I settled on a friendly and humorous tone, written to appeal to teenagers and young adults, reminscent of the short paragraphs on Vitamin Water bottles. I listed the benefits of taking each vitamin under a heading like “U + A” or “U + C,” to show that your body, plus this supplement, could result in those health benefits. I really enjoyed the copywriting, as well as creating the dieline. I love projects that become physical, and even more so when I get to put them together, so this project was a lot of fun.
Develop a restaurant brand targeted at health-conscious, busy New Yorkers.
Good2Go is a small restaurant located in Soho specializing in healthy meals made from seasonal, local ingredients. In designing this restaurant, I chose a color palette of greens and oranges, paired with light woods, white furniture, and metal accents. I wanted the restaurant to have a friendly atmosphere without sacrificing quality. In all, I designed business cards, menus, stickers for take out bags and boxes, and the invitation for the grand opening. I also created a take out order app for the ipad, as well as plans and elevations for the interior. This was my first experience with space design and I found it fascinating – I hope I get to do it again!
Develop a website, app, and magazine for a hypothetical publication.
RE is a magazine/website of my own invention that discusses DIY projects, environmental issues, people that are doing things to impact the world in a positive way, featuring anything related to the spirit of reimagining, reusing, and repurposing. I developed the branding as well as the accompanying website, ipad, and iphone versions. The magazine was the most developed, including covers, table of contents, three front of book departments, a full feature, a photo feature, an interview, and the back of book. The website includes mockups for the homepage and a sample article page. The ipad and iphone versions only include the covers as of January 2012.
Xtiva Financial Systems is a leading provider of enterprise-wide business and technology solutions for the financial services industry, and is now a regular client. Xtiva needed a new website and a much clearer identity. Their business and products are abstract, and it was a challenge to visually communicate what they do and what they have to offer. I also created a set of rotating banners, and a full icon set for the site. The site launched in July 2011. I continue to do consulting and freelance with Xtiva as of January 2013.
Create a three-color zine capturing the spirit of the NYC subway.
This zine was inspired by my fascination with the NYC subway system. From the countless signs to the maps to the metrocards, I love it all. I was most interested in the contrast between the objective/analytical organization of the stations, lines, etc and the personal and spontaneous experiences that happen while traveling on the train. I attempted to show both these aspects by including facts and then qualifying them with my personal thoughts, opinions, or experiences. The yellow reflects the classic metrocard, as well as the taxis that symbolize New York City.
Elevate Glamour's branding to appeal to an elegant clientele.
Like many female designers, I am frustrated with the state of the majority of mainstream women’s style magazines. Most of them are cluttered, lack hierarchy, crowd and clump their photography, and speak almost condescendingly to their audience. I compared them to men’s magazines, such as GQ, that have luxurious photography, clear structure, and white space. I decided to bring some of those qualities to Glamour, by removing extraneous sections, restructuring various hierarchies, and finding (or creating) new photography for the existing stories. The completed magazine contains two full features, four department pages, table of contents, and front and back covers.
Redesign the trilogy with hand-drawn type.
In this project, I created three covers for the Girl with the Dragon Tattoo series by Stieg Larsson. I began with the idea for The Girl who Kicked the Hornet’s Nest; that I would create the title out of honey. I wanted to use photography and hand lettering for each. The Girl who Played with Fire was written on a small slip of paper and burned around the edges, then photographed on a black reflective background. The Girl with the Dragon Tattoo began as ink written on a page of machine code. I rethought this concept, and ended up writing the title in fake blood on a model’s stomach, referencing a striking scene in the book. I really enjoyed working with the different materials. Each cover was designed with inside flaps, quotes on the back cover, spine and front cover.
Use Flash to teach young children about shapes.
In this educational flash game, the user helps Rufus the dog identify and select a given number of shapes in a picture. It includes a name entry, a game counter, buttons that are highlighted on rollover and are deactivated after a click, and three levels of play. This was my first foray into actionscripting and flash, and I ran into some difficult problems with the counter and the button selection. I had to learn much more advanced actionscript than was expected, but I definitely feel like I got a full experience.