As part of a full brand redesign, I created a brand guideline book, a website design, collateral materials, Powerpoint and Word templates, email signatures, social guidelines, and a brand new logotype. All of these different deliverables were packaged for production and/or ready for use out of the box.
Client: The Ergo Group
Agency: Madplum Creative
Prodigious Platform Concept
This platform was designed as a central hub for Microsoft to manage transcreation of multiple campaigns around the world. The UX had already been developed; I was tasked with envisioning a new skin for Microsoft. After the designs were completed, I worked hand-in-hand with a motion designer to develop the final video walkthrough.
Motion Design: James Mabery
Creative Direction: Tom Fox-Sellers
Burn Seasonal Logotype
BURN is a boutique production agency based in Washington DC. The brief: create something memorable for potential and existing clients inspired by the upcoming holiday, Halloween, including a holiday-themed logo. I created a logo from bones, based on human anatomy, and carved the approved logo into a pumpkin for the final deliverable.
Client: BURN VFX
This is original BURN logo. My task was to turn this into something special for the holiday.
For the Halloween emailer, I carved the logo I'd created into a pumpkin.
RE is a magazine and corresponding website that discusses DIY projects, environmental issues, and people that are doing things to impact the world in a positive way. It features anything related to the spirit of reimagining, reusing, and repurposing. I developed the branding, a magazine edition, and the accompanying website with ipad, and iphone versions as proof of concept.
Worked with a small team to redesign the Xbox.com website for the launch of Xbox One, including mobile concepts.
Sr. Designer: Bobby Velon
Creative Director: Meghan Pruitt
Posters I made for company events and things around the office.
This app was developed as part of the 2013 GOOD Hackathon. Various designers, developers and thinkers were challenged to come up with a new way of interfacing with our energy culture in twenty four hours. RecycleThis was developed to address the confusion that comes when faced with a choice between recycling or trash, and the disparities between the recycling regulations of different cities and counties.
Good2Go is a small restaurant located in Soho specializing in healthy meals made from seasonal, local ingredients. In designing this restaurant, I chose a color palette of greensand oranges, paired with light woods, white furniture, and metal accents. In all, I designed business cards, menus, stickers for take out bags and boxes, and the invitation for the grand opening. I also created a take out order app for the ipad, as well as plans and elevations for the interior.
This site was created in collaboration with Madplum Creative. My role was to select the photographs and curate the galleries of over 40 project case studies and to deliver development-ready layouts.
Client: SB Architects
Agency: Madplum Creative
Don't You Want To? Vote 2012
Establish a new nonpartisan youth voting initiative at MICA and abroad.
5,000 dollars raised
547 people registered
311 absentee ballot apps sent
133 vinyl arrows installed
61 followers on twitter
3 debate watch parties thrown
1 interview on NPR
1 BIG election day party
Partner and co-founder: Aviva Paley
Faculty advisor: Jennifer Cole Philips
Ambassadorship: Andrew Goodman Foundation, Vote Everywhere Project
Awarded: Certificate for Civil Engagement, Hidden Heroes Award Ceremony
Featured: WYPR with Tom Hall
MICA administration, office of events, student activities, graphic design, print lab, liberal arts department, communications.
Designing an entire voting initiative from theground up was no simple task. It took a lot of all-nighters, constant multitasking, volunteer organizing, community partnerships, and many many cups of coffee. While it was by far the most exhausting project I’ve ever workedon, it was also the most rewarding. Working collaboratively was a wonderful experience, and kept me motivated and excited. The feedback we got from our peers, our school, and outside partners was overwhelmingly positive, and the recognition we received in a few short months was outstanding.
I created a fundraising video to explain our campaign, our message, and our goalsfor this election. The video served as our promotional piece on our website and fundraising site on indiegogo.com. In a little over two weeks, we successfully raised over $3500. The video was created from vector storyboards, and was a combination of live film and animation.
The video from our crowdfunding campaign on indiegogo.com
Roundheels Numeral Set
This numeral set was created for a roller derby team named "The Roundheels". The term "roundheel" was 50s slang for a promiscuous woman, chosen for its cheekiness and its reference to the vintage, pin up style prevalent throughout modern roller derby teams. Most roller derby styles toe the line between punk and vintage, and I let that come through in the pattern I made - a vintage style plaid patterned with skate wheels, knives, bones, and brass knuckles. The numeral set itself is meant to feel bold, bubbly, and, of course, round.
For this packaging project, I created the new brand “Metropolitan,” a beer for the five boroughs. This project offered the unique opportunity to design a five-pack held within a custom container. I was inspired by both the newspaper culture in New York and the city skyline, and I tried to combine these two themes. The containers are trapezoidal, and stacked next to each other on a store shelf, they would form a continuous city skyline.